Starting from scratch, Red Lizard Creative conducted a series of focus groups encompassing the wide-range of demographics in the county. The focus groups not only provided a benchmark for public awareness, or lack thereof, they helped the communications team focus on messaging and media. From an identity package for the call to action: “Plan. Prepare. Protect.” to the design and launch of an expansive web site dedicated to education and preparedness to complete Communications Tool Kits for every level of education (elementary through college/university) and various media kits – from PSA’s for both television and radio to the recruitment, training and mission assignments for the “Ambassadors” (peer communications teams), Red Lizard Creative and the people of HHSA worked side by side to implement this multi-media public education and information campaign. ©2007 Red Lizard Creative